THE DIFFERENCE BETWEEN TRADEMARKS, COPYRIGHTS, AND PATENTS
I’ve coached a few clients through the trademark process and in the beginning, there’s usually some confusion about how to protect their product or service. So the image below is a great illustration of the difference between the 3 types of protections.
Protects the invention.
(Example: The components of the TV that make it unique.)
Protects the brand for the good or service.
(Example: The source of this particular TV.)
Protects original artistic works.
(Example: The TV commercial of the TV.)
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